Build work that matters to someone.
OddBird Creative is a production studio focused on original storytelling and content strategy.
The best brand content, the best digital and streaming programming, and the best documentary work all start from the same place: a story worth telling, told by people who know how to tell it.
We work across three modes: pure strategy and consulting, end-to-end production, and executive advisory for organizations building content capabilities from the inside. If you're building something that requires both the thinking and the making — and you can't afford to get it wrong — this is the right call.
A note from our founder
I recently read an Inc. article by media entrepreneur and writer Victoria Watters, where she wrote,
"To win attention in the AI slop era, treat creative craft like a moat. Anyone can generate a competent product shot or a passable caption now, which means competence is worthless as a differentiator. Stop the scroll with an unmistakable point of view that takes real investment in taste and, often, production value."
I nearly sprained my neck nodding. I've had the whole "who is watching" is almost always more important than "how many are watching" conversation/debate for years with bosses, clients, coworkers, randos at a hotel bar. But we're really seeing it play out now with walls of noise we scroll through every day just to find a relevant nugget of non-noise from our networks. For years, there have been thinkpieces written about content fatigue. It would be a tired concept if it wasn’t perennially true.
I started Oddbird Creative as a storytelling studio for brands who want to make things with a real point of view that actually say something. Content worthy of their audience’s time and money, that cuts through the noise and finds its target. Not everything you make should be a multi-part series, but everything you make should have a strategic purpose other than checking a box on an editorial calendar.
With 20+ years of Emmy Award–winning experience as a filmmaker, showrunner, and executive producer across CBS, ABC/Disney, Hulu, ESPN, and NatGeo, I’ve built content operations from scratch, run them at scale inside major networks, and launched channels and studios independently. OddBird is where that experience is available to you.
Let’s make lots of cool stuff and not fill the world with more noise while we’re at it.
Email me to start the conversation.